It is abundantly clear now more than ever that with the advancement of 21st century technology the once coveted “Bube Tube TV sets” are now nostalgically antique collection items. Yes, we may now know “bube tubes” are out of style and have been conveniently replaced by flat screen remote controlled TV sets, but the way we traditionally use our television sets have also gradually changed as well. Ask the People whose TV antennas no longer work and now are unable to pick up TV channels.This gradual technological evolution continues to consistently invade our lives whether we like it or not. I myself will admit that I am fully emerged in this tech savvy generation not sole by choice but by necessity. Therefore, to me this topic of TV set technological evolution is worth attention and notation.
This new generation of techie smart phone carrying, laptop fixated,iPad navigating, moment to moment twitters, and Facebook junkies all crave an interactive interface where they can see what they want when they want to see it. From news, fashion tips, to on demand movies people want to control what they watch and when they want to watch it. Consumers want to interact with what they watch now. News Networks have already taken notice to these technological changes and have quickly begun creating Facebook and Twitter accounts in hopes of interacting more and more with their tech savvy audience.
Within the past two decades TV broadcasts ruled the realm of technology coming in second best, Home Computers. However, within recent years the emergence of desktop home computers, laptops, ipads, and smart phones the competition for attention officially began. Over time with more computer accessibility by consumers a boom in internet activity emerged producing the most innovative interactive sites in history, such as social network sites Myspace and Facebook. Also other types of interactive internet sites emerged such as YouTube, Hulu just to name a few began offering streaming video.As for free streaming video much has been written about the death of that once free service. Now many sites like YouTube are flooded with advertisements for profit. Other companies like Hulu which once offered free streaming video of television shows but now moderately inject brief commercial interruptions to their streams. Most recently Hulu also casually encourages users to obtain a premium subscription option package enabling viewers to watch a larger selection of TV shows and other streaming video content on demand. This comes with the realization that TV is no longer just a piece of technology used to transmit one way signals.
As time progresses we will see more of our TV sets intricately incorporating internet capabilities. The entertainment business is already beginning to realize the profitability of offering on demand streaming video by subscription. Take DVD distribution Giant Netflix now concentrating intensely on their internet streaming movie and TV show content which can be directly transmitted to our TV sets. If the consumers are there so will businesses that our ready to make profits on any desired product. In reflection if you didn’t yet realize this the capitalist business market is all about “supply and demand.”
Capitalists leading in the market of Internet and TV collaboration have the best hope of keeping a step above any rival competition in the realm of consumer desirability. This tech savvy generation is moving forward demanding more out of their TV sets and favorite TV programs. Interaction with our tv sets and demand for the convenience of streaming video content anywhere is not going to end anytime soon. Its safe to say there is no turning back now.
Therefore, with the realization that “money speaks many languages,” once you have something with a big consumer following capitalists develop ways of exploiting it to generate more profits. However, they in defense simply follow the demand of what consumers enjoy then in turn charge them for a fee for services these consumers desperately desire. If A business fails to catch up like the once major entertainment contender “Blockbuster” they’ll merely fall to the waste side to bankruptcy or oblivion at this point.
However, with these developments you can kiss good-bye “lets just turn on the TV and watch what’s programmed.” People demand more out of their TV’s and Cable companies now. Competition between Television programming and the easy accessible information super highway must end and meet with collaboration or fail to exist at this point in technology. Sony has already introduced such an integration by marketing a Sony TV powered by google. For more information about this intriguing collaboration by Sony TV and google visit http://discover.sonystyle.com/internettv/#/home This tech savvy movement is here and here to stay. So memo to the entertainment business “Catch up or get left behind.”